Volvo and it’s UK design firm Grey London have partnered with Swedish reflective spray startup Albedo100 to create a reflective spray paint that’s only visible at night. It’s called LifePaint, but it’s technically not paint; it’s a washable material that lasts about 10 days after application. It’s also completely invisible until it’s hit by the glare of a car’s headlights — then it glows.
LifePaint is reflective at night, it’s completely invisible during the daytime, meaning you wouldn’t see anything on your bike or clothes until it’s dark and lights are pointed at them.
“Our job isn’t just to advertise our clients,” said Nils Leonard, chairman and CCO of Grey London, “it’s to help them make a positive impact on culture. With the creation of LifePaint, we’ve turned Volvo safety inside out, giving it away to the most vulnerable road users. What more positive action can a brand take than to try to save lives?”